Branding typeface
Branding is an elegant, friendly and modern typeface, which provides users with a wide range of alternative characters that allow them to create multiple designs with unique identities. Due to its soft curves and reminiscence of calligraphy, Branding’s shapes look quite different from those found on typefaces—usually square and modular—generally used in technology tools. This typeface is an example of the development of technology in the era of smart phones and social media. Branding shows small difference in height between the uppercase and lowercase letters. This feature along with a slightly wider horizontal proportion makes the font a perfect choice for short words and text. Its sans serif, spurless shapes gives this font a unique and appealing personality. Branding is a strong and versatile typeface ideal for branding projects, logotypes, isotypes and short text. The font consists of 7 weights, from Thin to Black, with matching italics. Branding also includes a 544-character set that supports 212 languages. OpenType features include Oldstyle Figures and 4 sets of alternative characters. The Branding typeface is now on a pre-release sale here latinotype.com/pay-what-you want/ , pay whatever you want for the entire family, starting from $1. The offer lasts until May 25, 2016.
